Bei Jing Qing Nian Bao·2025-09-04 17:49Core Viewpoint - The article emphasizes the importance of consumption as the primary driver of economic growth and highlights the role of financial services in enhancing people's livelihoods, particularly through digital innovation in consumer finance [1]. Group 1: Digital Innovation in Consumer Finance - Citic Bank Beijing Branch focuses on digital innovation to meet diverse financial needs, enhancing consumer services from daily payment discounts to upgraded credit services [1]. - The bank aims to streamline personal credit processes by implementing digital solutions such as electronic signatures and intelligent approvals, significantly improving efficiency and customer satisfaction [2][3]. - The introduction of a paperless loan experience allows customers to complete mortgage contracts online, reducing the time required for processing [2]. Group 2: Enhancements in Loan Services - The bank has adopted a dual-track model for mortgage services, combining online and offline processes to expedite customer interactions and approvals [4]. - Special loan services for elderly customers have been introduced, including extending the maximum loan age and offering home visit services for those with mobility issues [4]. - A notification system for mortgage release has been implemented, improving communication with customers and enhancing service efficiency [4]. Group 3: Consumer Engagement and Benefits - Citic Bank Beijing Branch promotes various credit card products tailored to different consumer preferences, offering cashback and discounts to stimulate spending [5][6]. - The "99365 activity" launched by the bank provides monthly rewards for credit card transactions, enhancing customer engagement and encouraging consumption [6]. - The bank's commitment to integrating digital solutions into consumer finance aims to create a seamless experience for customers, from credit services to everyday spending [7].