银行观察 | 四大维度打造手机银行服务新生态

Core Insights - Mobile banking has evolved from a single financial tool to a comprehensive service platform, becoming a key entry point for customer acquisition in the digital transformation of banks [1][2][4] - The competitive landscape of mobile banking is shifting towards an ecosystem approach, emphasizing the integration of financial and non-financial services [3][4] Group 1: User Growth and Market Dynamics - As of June 2025, Industrial and Commercial Bank of China (ICBC) leads the industry with 600 million personal mobile banking customers, while other major banks maintain user bases above 300 million [1] - The growth of mobile banking users is particularly strong among joint-stock banks, with China Merchants Bank reaching 205 million cumulative users and 82.67 million monthly active users by June 2025 [1] Group 2: Transformation of Corporate Mobile Banking - Corporate mobile banking is transitioning from "financial services" to a "comprehensive management" platform, with ICBC and China Bank enhancing their offerings to include cross-border financial services and integrated management tools [2] - China Merchants Bank's corporate app provides a one-stop mobile service for businesses, including fund transfers, investment management, and online financing for SMEs [2] Group 3: Technological Integration and AI - The integration of AI technology is becoming central to mobile banking, with banks like China Merchants Bank and Bank of Communications developing frameworks to enhance personalized services and operational efficiency [2] - AI is evolving from application in specific scenarios to deep integration across all processes, positioning itself as a core engine for personalized banking services [2] Group 4: Open Banking and Ecosystem Development - The evolution of mobile banking is characterized by a shift from tools to platforms and ecosystems, with banks focusing on open capabilities to integrate financial services into everyday life [3] - Banks are encouraged to collaborate with governments, enterprises, and third-party platforms to create a "financial + non-financial" ecosystem [3] Group 5: Risk Management and Security - Digital risk management is essential for the stable operation of mobile banking, with banks employing big data and AI to build a comprehensive risk control system [4] - The focus is on creating precise customer profiles, real-time monitoring, and dynamic risk alerts to ensure user fund safety and financial system stability [4] Group 6: Future Outlook - Mobile banking is set to become the primary touchpoint for customer service, evolving into an "ecological entry point" that offers smarter, more convenient, and safer comprehensive services [4]