Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" outlines 20 measures aimed at advancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1][2]. Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events as a key component of sports product supply, highlighting that 511 major events held in seven regions this year generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1]. - The document plans to enhance the supply of outdoor and ice sports, with a new development plan for outdoor sports and continued implementation of nationwide ice and snow consumption measures [2]. Group 2: Stimulating Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including pilot programs for promoting sports consumption and event economies [2]. - It includes financial incentives for service providers in the sports consumption sector, such as interest subsidies for loans and local initiatives like sports consumption vouchers and digital currency incentives [2]. Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies supporting private enterprises in the sports sector, promoting investment, and enhancing the quality of sports enterprises [3]. - Financial support measures are outlined, including optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [3]. Group 4: Regulatory Measures - The document suggests implementing real-name ticketing for sports events and cracking down on ticket scalping to protect consumer interests [3].
国办印发释放体育消费潜力“20条”：到2030年要培育一批具有世界影响力的体育企业和体育赛事 体育产业总规模超过7万亿元
Zheng Quan Shi Bao·2025-09-04 18:52