挖掘下沉市场 各地多措并举提振汽车消费

Group 1 - The 2025 "Thousand Counties and Ten Thousand Towns" New Energy Vehicle (NEV) Consumption Season has been launched in regions like Hubei and Shandong, aiming to boost consumption in rural areas where there is significant market potential for NEVs [1][2] - The initiative includes a series of activities from July to December 2025, focusing on enhancing the purchasing environment for NEVs in rural areas and promoting supply-demand matching [1][2] - The program emphasizes innovative "automobile+" consumption scenarios, integrating automotive consumption with tourism, dining, and outdoor activities, thereby enhancing the overall consumer experience [2] Group 2 - The underdeveloped rural market for NEVs presents a substantial opportunity, as consumers in these areas tend to prioritize practicality and cost-effectiveness in their vehicle choices [2][3] - The demand for vehicle replacement is increasing due to the aging of the average passenger car, with rural consumers being more responsive to government incentives and subsidies compared to urban consumers [2][3] - Various automotive brands are ramping up promotional activities in response to favorable policies, with Tesla and Leap Motor targeting the rural market with specific models and marketing strategies [3][4] Group 3 - The automotive market is expected to see a positive trend in the traditional peak season of "Golden September and Silver October," with several new models set to launch in the fourth quarter [3][4] - Major automakers like SAIC Motor and Geely have reported significant year-on-year growth in NEV sales, indicating a recovery in the market [4] - New energy vehicle sales for SAIC Motor reached 129,800 units in August, a 49.89% increase year-on-year, while Geely's pure electric vehicle sales grew by 98% [4]