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国办发文释放体育消费潜力推进体育产业发展 到2030年总规模超7万亿元
Shang Hai Zheng Quan Bao·2025-09-04 19:12

Core Viewpoint - The State Council's recent opinion aims to significantly enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, while fostering world-class sports enterprises and events [1] Group 1: Sports Event Development - The opinion proposes the introduction of special policies for sports event economic development, focusing on a multi-project and multi-level event system, and encouraging the hosting of international events [2] - It emphasizes the need to improve the level of professional events and cultivate a number of brand events with independent intellectual property rights and international influence [2] Group 2: Sports Goods Upgrade - The opinion highlights the importance of increasing research and development in sports technology, encouraging collaboration between sports enterprises and academic institutions to create innovative sports goods [3] - It aims to develop equipment that meets the personalized needs of the public, enhancing the overall quality of sports products [3] Group 3: Stimulating Sports Consumption - The opinion outlines strategies to stimulate sports consumption through expanding consumption scenarios, hosting sports consumption activities, and implementing consumer-friendly measures [4] - It encourages collaboration between sports enterprises and financial institutions to channel more quality resources into the sports consumption sector [4] Group 4: Data and Digital Transformation - The opinion advocates for the exploration of "data elements × sports" initiatives, supporting the application of big data and artificial intelligence in the sports sector to enhance digitalization [5] - It emphasizes the need for a robust data infrastructure and the establishment of clear rules regarding data ownership and market transactions in the sports industry [5] Group 5: Financial Support and Investment - The opinion calls for increased financial support for the sports industry, including optimizing financing services and encouraging qualified sports enterprises to go public or refinance [6] - It aims to lower overall financing costs and ensure that sports industry stakeholders benefit from policy incentives [6]