我省出台三年行动计划 持续推动文化旅游业高质量发展实施六大行动 培育文旅成支柱产业

Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance service consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focusing on quality product supply, expanding service consumption, optimizing market environment, and providing policy support [2][5]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point, with a year-on-year increase in tourist numbers by 10.43% and consumption by 9.94% from January to August [2][3]. Group 2: Product and Market Development - The plan encourages the transformation of cultural IP into consumer products and the development of niche markets such as educational travel, senior tourism, and family travel [3][5]. - It aims to enhance tourism experiences through unique brands like "Taihu Scenic Water" and "Free Driving" RV camping stations [3]. Group 3: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, including sports, agriculture, and entertainment, to extend the value chain [5][6]. - Initiatives like "Follow 'Su Chao' to Travel" are designed to attract tourists through sports events, enhancing the overall tourism experience [5][6]. Group 4: Infrastructure and Financial Support - The plan outlines the need for improved transportation infrastructure to support tourism, including the development of cruise ports and themed service areas [9]. - Financial institutions are encouraged to innovate and expand consumer finance offerings to support the cultural tourism sector [9]. Group 5: Policy and Regulatory Framework - The action plan emphasizes policy innovation to create a supportive environment for cultural tourism, including enhancing public services and regulatory capabilities [8]. - Measures will be taken to ensure a safe and pleasant tourism experience, including addressing illegal low-price tours and improving ticket management for key attractions [8].