Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance cultural tourism consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focused on enhancing product supply, expanding service consumption, optimizing market environment, and providing policy support [2]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point for the economy, with a year-on-year increase in tourist numbers and spending [2]. Group 2: Consumer Engagement and Market Expansion - The plan aims to create new consumption hotspots by transforming cultural IP into consumer products and developing niche tourism markets such as educational travel and family tourism [3]. - Efforts will be made to enhance tourism experiences through unique offerings like water tourism and themed travel trains [3]. Group 3: Supply-Side Reforms - The rural leisure tourism sector is highlighted as a key area for growth, with initiatives to develop agricultural tourism and promote local cultural events [4]. - The plan seeks to deepen supply-side reforms to strengthen the advantages of local tourism products [4]. Group 4: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, enhancing the value chain and extending the tourism experience [5]. - Initiatives like themed travel routes linked to local sports events are expected to drive tourism and consumer engagement [5]. Group 5: Policy Innovation and Infrastructure Development - The plan emphasizes policy innovation to create a supportive environment for cultural tourism, including financial support and improved public services [7]. - Transportation infrastructure is being developed to support tourism, with numerous themed service areas and public transport routes established [8].
实施六大行动,培育文旅成支柱产业
Xin Hua Ri Bao·2025-09-04 23:18