国办印发释放体育消费潜力“20条”

Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" outlines 20 measures aimed at enhancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1] Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events and services, outdoor sports, and the ice and snow economy in expanding sports product supply [2][3] - In the first half of this year, key events in seven regions generated over 16 billion yuan in related consumption, with an average of over 30 million yuan per event [2] Group 2: Enhancing Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including implementing consumer benefit measures and expanding the sports consumer base [3][4] - Specific initiatives include promoting sports consumption and event economy pilot programs, offering financial subsidies for qualifying service providers, and encouraging local regions to issue sports consumption vouchers and digital currency incentives [3][4] Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies to support private enterprises in the sports sector, enhancing the investment environment and promoting the growth of specialized sports equipment companies [4] - Financial support measures include optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [4]