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省会城市“扎堆”，谁是下一个“爆款”？
Mei Ri Jing Ji Xin Wen·2025-09-04 23:22

Core Insights - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1] - The micro-short drama market in China is experiencing explosive growth, with market size expected to reach 634.3 billion yuan in 2024 and exceed 1 trillion yuan by 2027 [1][2] Policy Support - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 300,000 yuan; companies ranking in the top five for the number of online drama distribution licenses and with revenue over 3 billion yuan can receive up to 4 million yuan [1] - Filming in Nanning's scenic parks can waive entrance and venue fees, and productions that incorporate over 50% of Nanning's city elements can receive subsidies of 5,000 yuan per episode, with a maximum of 100,000 yuan per project [1] Industry Growth - The head company, Guangxi Shanhai Xingchen Media Group, ranks among the top in the national short drama industry, with a market share in the top three and an average monthly box office exceeding 350 million yuan [2] - The local government is increasing policy support, including cash rewards for qualifying micro-short drama products and companies, and access to public spaces for filming [2] Future Development Plans - The "Micro-Short Drama + Cultural Tourism" action plan aims to create over 100 works by the end of 2025, with the micro-short drama industry in Guangxi expected to generate over 5 billion yuan in total revenue [3] - The plan emphasizes developing immersive experiences and enhancing tourist engagement through real-life scenarios and themed attractions [3] Tourism Impact - In 2024, Guangxi is projected to receive 962 million domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking a significant increase [3] - The goal for 2025 is to attract 1.05 billion tourists and achieve over 1.1 trillion yuan in tourism revenue [3]