“网红医生”打着科普旗号卖产品，人民日报：医疗科普不能成牟利工具

Core Viewpoint - The rise of "self-media" in healthcare has led to varying quality in medical popularization, with some "internet celebrity doctors" exploiting their authority for profit, misleading the public under the guise of medical education [1][4][5]. Regulatory Actions - In August, multiple government departments issued a notice to regulate "self-media" medical popularization, aiming to enhance awareness of proper practices and prevent misinformation [1][5]. - The notice emphasizes the need for collaboration among various departments to create a comprehensive regulatory framework for medical popularization [6]. Issues in Medical Popularization - There are numerous instances of "internet celebrity doctors" using their platforms to sell products while masquerading as educators, which violates laws related to internet diagnosis and advertising [4][5]. - The actions of these individuals undermine public trust in the medical profession and can lead to harmful health decisions by patients [5][6]. Recommendations for Improvement - The notice calls for an increase in the supply of quality medical popularization content to diminish the market for misleading information [7]. - It suggests that platforms should implement strict penalties for violations and establish incentives for high-quality medical content [6][7]. Professional Responsibility - Medical professionals are encouraged to focus on their areas of expertise when creating educational content, ensuring that it is based on verified scientific information [10][11]. - The goal of medical popularization should be to enhance public health literacy without commercial motives [11][12]. Platform Responsibilities - Websites must verify the qualifications of accounts producing medical content and ensure that they are held accountable for the accuracy of the information shared [13]. - Platforms are also tasked with preventing disguised advertisements under the pretense of health education [13].