机构：冰雪产业成长空间充足

Core Viewpoint - The State Council has issued opinions to enhance the potential of sports consumption and promote high-quality development of the sports industry, particularly focusing on the growth of the ice and snow economy [1] Group 1: Policy and Economic Development - The government aims to cultivate and expand the ice and snow economy by implementing nationwide consumption benefits and supporting the inclusion of eligible ice and snow equipment in large-scale equipment updates [1] - The strategy of promoting ice sports to the south, west, and east is being deepened, with a goal to consolidate and expand the achievement of engaging 300 million people in ice sports [1] Group 2: Industry Analysis - Debon Securities views the ice and snow industry as a strong segment within the tourism sector, driven by events and policy support, indicating ample growth potential [1] - The ice and snow economy is expected to become a significant growth point for domestic demand in China, helping to alleviate the seasonal downturn in winter tourism and providing incremental growth during winter [1] Group 3: Market Trends and Future Outlook - Ping An Securities notes that the ice and snow economy is gaining momentum due to the influence of the Winter Olympics and ongoing policy support, with cultural and tourism enterprises leveraging social media to reach a broader audience [1] - The development of the high-speed rail network in Northeast China is becoming clearer, and the full opening of the Shenyang-Jilin high-speed rail is anticipated to connect the eastern region with the rest of the country, further boosting the development of the Northeast ice and snow economy [1]