华夏理财董事长苑志宏：“理财工厂”走向投销一体化 突破能力圈筑基下个五年计划

Core Viewpoint - The company is transitioning towards an integrated sales and investment model, aiming to enhance operational efficiency and market competitiveness while preparing for the next five-year plan [1][2]. Group 1: Company Growth and Strategy - The company achieved a significant milestone by surpassing 1 trillion yuan in asset management, marking the end of its first five-year phase and the beginning of a new strategic journey [1]. - The company emphasizes a market-oriented development approach, with 60% of its sales coming from external channels, the highest in the market [1][2]. - The "investment-sales integration" reform has improved the efficiency of the entire process from channel demand to customer service [1][2]. Group 2: Market Environment and Challenges - The company recognizes the accelerating development of the asset management industry and the shift of funds from bank deposits to wealth management products due to declining deposit rates [3][4]. - The company faces challenges in maintaining product stability and differentiating its offerings in a market where product styles are becoming increasingly homogeneous [3][4]. Group 3: Investment Strategy and Product Development - The company is focusing on enhancing its investment capabilities, particularly in equity investments, by recruiting talent and adjusting internal mechanisms to support this shift [6][9]. - The company aims to increase the supply of medium to long-term products and innovate product functionalities to enhance customer engagement and retention [5][6]. - The company is also working on building a systematic equity investment research framework to improve its investment decision-making process [6][9]. Group 4: Future Outlook and Innovations - The company plans to invest more resources in technology finance, aiming to create a robust capability system around core industries and improve its project selection process [9]. - The company is shifting from a passive response to a proactive approach in the asset management industry, focusing on product design and customer service [4][5].