Qi Lu Wan Bao·2025-09-05 01:24Core Insights - AIA Life Insurance has launched the "Be Best Entrepreneurship Plan" in Shandong, aiming to enhance its marketing channels and support for outstanding agents, thereby invigorating the local life insurance market [1][5][7] - The "Excellence Agent 3.0" strategy focuses on reshaping value and customer experience, contributing significantly to the company's new business value [3][4] Group 1: Business Performance - AIA's new business value reached $2.838 billion in the first half of 2025, representing a 14% year-on-year increase [3] - The weighted premium income for AIA Life Insurance grew by 14%, with over 80% of the new business value attributed to the agent channel [3][4] Group 2: Talent Development - The "Be Best Entrepreneurship Plan" offers a "worry-free" income guarantee for new agents, ensuring a minimum income of $20,000 annually upon meeting performance standards [6][7] - AIA Life Insurance emphasizes the recruitment of high-quality talent, with a significant proportion of agents holding advanced degrees and coming from top universities [4][8] Group 3: Training and Support - The company has established a comprehensive training system, AIA U, in collaboration with prestigious institutions, to develop agents into multi-disciplinary professionals [9][10] - The plan includes a clear career development path for agents, from initial training to potential leadership roles, fostering a supportive environment for career growth [6][7]