四川乐山：非遗美食“跷”动古镇经济

Group 1 - Suqiao Ancient Town, with over 1400 years of history, is located between the famous scenic spots of Leshan Giant Buddha and Emei Mountain, featuring more than 30 preserved cultural relics [1] - The town is recognized as one of the most vibrant ancient towns in China and is the only food-oriented characteristic town in Sichuan Province [1] - Suqiao Ancient Town is the birthplace of the provincial intangible cultural heritage "Qiaojiao Beef Soup Pot" making it a culinary hub with over 80 Qiaojiao beef shops [1][3] Group 2 - From January to July 2025, Suqiao Ancient Town received approximately 6.3 million visitors, generating over 600 million RMB in tourism revenue, a year-on-year increase of over 10% [3] - The town aims to establish itself as a "nationally renowned food landmark," hosting various cultural and culinary events to enhance its appeal [3][4] - The establishment of the Suqiao Qiaojiao Beef Association and the registration of the "Suqiao Qiaojiao Beef" trademark have led to the development of over 800 specialty dining establishments and nearly 10,000 franchise stores nationwide, generating an annual output value exceeding 7 billion RMB [3] Group 3 - The local government is focused on building a "Leshan Flavor" value system, creating a brand matrix that includes "Leshan Flavor + Intangible Cultural Heritage Cuisine + Time-honored Brands" [4] - Future plans include hosting the 8th World Sichuan Cuisine Conference and participating in the Hong Kong Food Expo to enhance the domestic and international recognition of Leshan cuisine [4]