活力中国调研行 | 透视4000家首店背后的“流量密码”

Core Insights - Chengdu has become a hub for new flagship stores, with over 4,000 first stores, ranking third in China after Beijing and Shanghai [1] - The "first store economy" is driving consumer vitality in Chengdu, with 395 new first stores and over 180 high-profile events held in the first half of the year [1][2] - The Jinjiang District, as the core area of Chengdu's international consumption center, hosts over 600 first stores and nearly 2,000 international brands, accounting for more than 30% of the city's first launch resources [1] Group 1 - The opening of the GOODBAI brand store in Chengdu attracted many young customers, indicating strong local interest in new brands [2] - The Jinjiang District government has established a professional investment promotion team to facilitate the entry of new businesses, reducing approval times from 7-10 days to 2-3 days [2] - A "gold medal service specialist" system has been implemented to provide comprehensive support for businesses, covering all aspects from site selection to operational coordination [2] Group 2 - The Jinjiang District government launched the "First Economy High-Quality Development Leading Plan (Spring Action)" in early 2025, which includes the establishment of a first economy promotion alliance and the creation of benchmark projects [3] - The Spring Street business district hosts a new first store or event approximately every two days, contributing to a 6.8% year-on-year increase in consumption in Jinjiang District, leading the nation [3] Group 3 - Future plans include focusing on enterprise attraction and nurturing, as well as improving the business environment for the first economy [4] - The district plans to release the first national first launch information index and conduct brand evaluations and incubations to promote sustainable development of the first economy [4]