以“全链条治理”重塑消费信任新生态

Core Viewpoint - The article highlights the significant regulatory reforms in China's health food industry over the past five years, emphasizing the low non-compliance rate and the establishment of a comprehensive regulatory framework aimed at enhancing consumer trust and ensuring product safety [1][2]. Regulatory Achievements - The National Market Supervision Administration has conducted over 175,000 product inspections in five years, maintaining a non-compliance rate below 0.6% [1]. - A total of 31,000 illegal cases have been investigated, resulting in fines amounting to 540 million yuan and the resolution of 12,000 criminal cases [1]. - The self-inspection report and issue rectification rates for production companies have reached 100%, indicating thorough oversight at every production stage [1]. Regulatory Framework - The regulatory approach employs a "full-chain supervision" model, which includes pre-registration checks, dynamic monitoring during production, and random inspections in the market [1]. - Innovations in regulation, such as the "You Shoot, I Check" initiative, empower consumers to act as watchdogs by reporting illegal activities through mobile devices [1]. - The introduction of a "responsibility list" for direct sales companies extends regulatory oversight to sales terminals, enhancing accountability [1]. Consumer Trust and Market Impact - Continuous low non-compliance rates and effective curtailment of false advertising have led to a gradual increase in consumer confidence in domestic health food products [2]. - Surveys indicate that most respondents prefer purchasing health foods through legitimate channels, reflecting the trust built over five years of regulatory efforts [2]. - The regulatory reforms are seen as a critical step in constructing a vibrant and orderly health food market, contributing to the broader goal of a "Healthy China" initiative [2].