从竞技场到“消费创新场”“产业升级场”“城市营销场”

Core Insights - The "Su Super" football event in Nanjing is not only a sports spectacle but also a catalyst for economic growth, tourism, and urban marketing, creating a multi-dimensional impact on the city [1][4][6] - The event has significantly boosted local consumption, with a reported over 10% increase in overall cultural and tourism spending during the match days, and a 17% rise in five-star hotel bookings [1][2] Economic Impact - Nanjing has seen a surge in tourism, ranking as the top summer travel destination, with a notable increase in consumption across various sectors, including dining and leisure [1][2] - The "ticket root economy" initiative has transformed match tickets into access passes for a wide range of services, enhancing consumer engagement and driving local business participation [2][4] Event-Driven Marketing - Local businesses have creatively leveraged the event for marketing, such as offering discounted tickets based on match outcomes, which successfully attracted over 50,000 ticket sales [2][4] - The integration of cultural and technological elements, such as the introduction of themed merchandise and innovative marketing strategies, has further enriched the event experience [4][5] Technological Integration - The deployment of service robots at the event showcases the intersection of technology and sports, enhancing visitor experience and operational efficiency [5] - Companies are utilizing the event as a testing ground for new technologies, which not only demonstrates their capabilities but also contributes to the overall event management [5] Long-term Development Strategy - The "Su Super" event is viewed as a model for future urban development, with plans to sustain the momentum through continuous engagement in sports and cultural events [6][7] - Nanjing aims to transform short-term excitement into long-term economic benefits by developing a robust sports and cultural tourism brand, drawing lessons from successful case studies in other cities [7]