Core Viewpoint - The Agricultural Bank's Phoenix branch conducted a deposit insurance awareness campaign to enhance consumer protection and trust in the banking sector [1] Group 1: Campaign Details - The campaign utilized the bank's lobby as a platform to educate customers about deposit insurance, explaining the core content of the Deposit Insurance Regulations and how it safeguards depositors' funds [1] - Bank staff engaged with customers during their wait times, using simple language to clarify the meaning of "money in the bank is protected" [1] - Visual aids such as videos and electronic displays were used to reinforce the message, showcasing key phrases about deposit insurance and its importance [1] Group 2: Impact and Future Plans - The initiative increased public understanding of the scope and significance of deposit insurance, thereby enhancing trust in financial institutions [1] - The bank plans to expand its outreach efforts and integrate deposit insurance education with financial product services to further inform the public about their rights [1] - The goal is to contribute to a safe and stable financial environment by protecting consumers' financial interests [1]
农行济南凤凰支行:开展存款保险宣传 守护群众“钱袋子”