武汉黄陂：主动靠前，助力零售客户破局消费市场

Core Insights - The article highlights the impact of changing economic conditions and consumer attitudes on the tobacco market in Wuhan's Huangpi District, emphasizing the need for precise research and support to stabilize retail operations [1] Group 1: Market Research - The customer manager conducted research using a dual approach of "data monitoring + on-site visits" to understand market dynamics and consumer needs [2] - Key findings indicate a trend of "consumption downgrade," with consumers prioritizing affordability and reducing non-essential purchases, leading to increased inventory pressure for retailers [2] Group 2: Service Empowerment - To assist clients in adapting to market changes, the customer manager provided three supportive services: 1. Information dissemination through a group chat to share sales techniques and consumer feedback [4] 2. Technical assistance for older clients or those facing operational difficulties, including on-site guidance for using retail systems [4] 3. Consumer engagement initiatives, such as cultural salons to promote the core selling points of "stable quality and affordable prices" [4] - The article notes that consumption downgrade reflects a shift towards "demand upgrade," where consumers seek better value for their money [4]