Xin Hua Cai Jing·2025-09-05 04:47Group 1 - The core viewpoint is that gold jewelry sales are expected to perform well in 2025 due to a stable gold price and low base effects, despite overall consumption weight remaining low [1][2] - The average gold jewelry consumption weight in China from 2013 to 2023 was 671.6 tons, with a projected decline to 532.0 tons in 2024, representing a year-on-year decrease of 24.7% [2] - For 2025, the forecasted gold jewelry consumption weight ranges from 396.3 to 527.3 tons, which corresponds to a year-on-year decrease of 25.5% to 0.9%, approximately 59.0% to 78.5% of the average consumption weight from 2013 to 2023 [2] Group 2 - The average gold price in 2025 is expected to be around 749.1 yuan per gram, reflecting a year-on-year increase of 34.4% [2] - Despite the decline in consumption weight, the sales revenue for gold jewelry in 2025 is projected to show positive growth, ranging from 0.1% to 33.2% [2] - Companies are focusing on enhancing product value through design and branding, capitalizing on trends towards high-end and lightweight products, and exploring online and overseas business opportunities for growth [1]