Group 1 - Douyin E-commerce has intensified its governance on merchants' violations related to product returns and negative reviews, categorizing it as a Level S special initiative [1] - Merchants have been notified that aggressive governance will commence, requiring them to cease any actions aimed at eliminating product returns and manipulating review scores, with a warning of "100% penalties" for violations [1] - The initiative was prompted by the discovery of merchants exploiting platform rules to obscure genuine user feedback and after-sales issues, such as sending irrelevant refund cards or creating misleading after-sales requests [1] Group 2 - According to Douyin E-commerce regulations, merchants engaging in the aforementioned violations will face penalties based on the severity of the misconduct, which may include fines, restrictions on participation in activities, and store closures [1]
独家|抖音电商重拳整治“消除差评”：内部划为S级专项，违规商家100%落罚
Xin Lang Ke Ji·2025-09-05 05:05