中国广告协会发声：汽车无底线营销是内卷表现，需紧急踩下“刹车板”

Core Viewpoint - The China Advertising Association has publicly addressed the issue of unethical marketing practices in the automotive industry, emphasizing the need for adherence to legal and ethical standards in advertising and marketing efforts [1] Group 1: Industry Concerns - The association highlights that the prevalence of unethical marketing in smart connected vehicles represents a "lose-lose" situation for all parties involved, indicating that it is a manifestation of industry "involution" that disrupts market order [1] - Unethical marketing practices create unfair competition for manufacturers that operate legally and ethically, undermining their business integrity [1] Group 2: Consumer Impact - Such marketing practices infringe upon consumers' basic legal rights to safe consumption, posing risks to consumer safety [1] Group 3: Brand Reputation - The association warns that brands engaging in illegal marketing may face severe penalties, which can lead to significant reputational damage and loss of consumer trust, ultimately resulting in catastrophic harm to the brand [1]