抖音电商重拳整治「消除差评」：内部划为S级专项，违规商家100%落罚

Core Viewpoint - Douyin E-commerce has intensified its governance against merchants' violations related to product returns and negative reviews, categorizing it as a special S-level initiative [1] Group 1: Governance Measures - Douyin E-commerce has issued a notice to merchants, indicating the start of aggressive governance measures, demanding cessation of any actions to eliminate product returns and negative reviews [1] - Merchants have been warned that any violations will result in a "100% penalty" [1] Group 2: Background of the Initiative - The initiative arises from the platform's discovery that some merchants exploit platform rules to manipulate user feedback and after-sales processes, leading to distorted representations of genuine user experiences [1] - Examples of such manipulations include merchants sending irrelevant "refund cards" to customers who leave negative reviews and creating alternative after-sales requests without valid reasons [1] Group 3: Penalties for Violations - According to Douyin E-commerce regulations, merchants engaging in the aforementioned violations will face penalties based on the severity of the misconduct, which may include fines, restrictions on participation in activities, and store closures [1]