居然之家入选国家首批“守护品牌”政企协作机制成员名单

Group 1 - The core viewpoint of the article is that the company,居然之家, has been selected as a member of the first batch of the "Guardian Brand" government-enterprise cooperation mechanism by the State Administration for Market Regulation [1] - The "Guardian Brand" mechanism aims to enhance collaboration between market regulatory authorities and key brand enterprises to combat infringement and counterfeiting, thereby protecting consumer rights and maintaining fair market competition [1] - The company views its selection as recognition of its past achievements and a motivation for future development, emphasizing its commitment to digital transformation and enhancing brand competitiveness [1] Group 2 - The company plans to collaborate closely with government, enterprises, and society to provide higher quality products and services, leading the home furnishing industry towards standardization, intelligence, and sustainability [1] - The initiative aims to contribute to the protection of brand value and the establishment of a healthy market ecosystem, fostering a fair competition and honest business environment [1]