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AI智能戒指成新蓝海,追觅定价2999元:在跟LV谈联名
Nan Fang Du Shi Bao·2025-09-05 06:43

Core Insights - Chasing Technology held a product launch event on September 4, showcasing over 30 new products and more than ten globally innovative technologies, including flagship floor cleaning machines and an AI smart ring [1][3]. Product Launch and Features - The event featured flagship cleaning machines T60 Ultra and H60 Ultra with AI "dual-scrubbing" robotic arms, the Matrix10 Ultra vacuum with a "mop zone smart replacement system," and the V30 Pro vacuum cleaner [1]. - The AI smart ring, priced at 2999 yuan, combines features of a health tracker, a high-end accessory, and an interactive device, marking it as the world's first AI smart ring with vibration functionality [3][4]. Unique Selling Proposition - The AI smart ring's unique design includes a vibration feature that allows for proactive interaction, redefining the relationship between users and devices [4][5]. - The ring is equipped with a micro-vibration motor and sensors, emphasizing the technical challenges and costs associated with its production [10]. Market Positioning and Pricing - The pricing of the smart ring is positioned above 1000 yuan, reflecting its advanced technology and high-end market positioning, which is further supported by potential collaborations with luxury brands like LV and Prada [8][12]. - The smart ring is part of a broader trend in the wearable device market, with predictions indicating significant growth in the smart ring segment, expected to reach a global market size of 1 billion USD by 2032 [16]. Future Developments - Chasing Technology plans to release its first AI smart glasses in the first quarter of next year, indicating a strategic expansion into the smart eyewear market [14]. - The company aims to connect the smart ring with various smart products, enhancing its ecosystem and user experience [7].