Toly Bread(SH:603866) Qi Lu Wan Bao·2025-09-05 06:42Core Viewpoint - The advertisement by Taoli Bread, which suggested that consumers dislike five-nut mooncakes because they are "young" and have not experienced life's hardships, has drawn widespread criticism and has been taken down by the company [1][2]. Group 1: Company Response - Taoli Bread has apologized to consumers and stated that the controversial advertisement has been removed, indicating a commitment to improve their review mechanisms to prevent similar incidents in the future [1]. Group 2: Consumer Perception - The advertisement's tone was perceived as condescending, likening consumer preferences to a parental lecture, which has led to negative reactions from the public [2]. - Instead of focusing on product quality or improvements in the five-nut mooncake, the advertisement attempted to chastise consumers, which backfired and resulted in public ridicule [2]. Group 3: Advertising Strategy - In the current era of flow economy, companies are increasingly focused on creating impactful advertisements to attract attention, but they must prioritize respect for consumers and avoid a patronizing approach [2]. - The incident serves as a reminder to businesses that attempting to "educate" consumers can lead to backlash and negative market reactions [2].