Core Viewpoint - Nu Skin Group emphasizes its commitment to the Chinese market as a strategic priority, focusing on long-term investment, innovation, and collaboration with local governments to enhance its role in the health industry [1][2]. Group 1: Long-term Commitment and Strategic Investments - Nu Skin's CEO, Ning Huai'en, expressed the company's unwavering determination to deepen its presence in China, viewing it as a key market for innovation [2]. - The company plans to increase investments in Shanghai, participating in local consumption promotion activities and launching new products tailored to market demands [2]. - In 2023, Nu Skin invested approximately 360 million RMB in the second phase of its Greater China Innovation Headquarters, which features an intelligent management system to enhance production efficiency [3]. Group 2: Talent Development and Local Collaboration - Nu Skin is focused on upgrading its talent development programs, particularly expanding the "Nutrition Health Consultant" initiative to cultivate skilled professionals in health management [3]. - The company is enhancing collaboration with local enterprises to integrate global technology with local needs, fostering innovation [3]. Group 3: Technological Innovation for Health - Nu Skin is leveraging advanced technologies such as gene expression technology, artificial intelligence, and big data to develop personalized health solutions, particularly in anti-aging, metabolic health, and cognitive health [4]. - The TRME body management plan and the PRYSM iO hyperspectral scanner are examples of Nu Skin's innovative products aimed at addressing metabolic and cognitive health issues [5]. Group 4: Digital Transformation and Green Development - Digital transformation is a core pillar of Nu Skin's strategy, aimed at enhancing operational efficiency and providing personalized consumer services [7]. - The company has committed to sustainable practices, integrating environmental, social, and governance (ESG) principles into its operations, and emphasizing the importance of ecological health alongside individual health [7]. Group 5: Future Outlook - Nu Skin aims to continue its growth in China by focusing on research, local innovation, and expanding production capacity, while aligning with the "Healthy China 2030" strategy [7]. - The company's practices serve as a case study for multinational enterprises seeking to find their place within China's health strategy and contribute to industry upgrades [7].
如新宁怀恩：坚守长期主义 深耕中国市场
Zhong Guo Zhi Liang Xin Wen Wang·2025-09-05 06:52