建行扬州分行助力扬州非遗绽放新光彩

Core Viewpoint - The article highlights the collaboration between the Yangzhou Craft Art Group and the Yangzhou branch of the Construction Bank to support the development and preservation of intangible cultural heritage (ICH) through financial assistance and market promotion efforts [1][2] Group 1: Financial Support - The Construction Bank's Yangzhou branch provided a total of 100 million yuan (approximately 14.1 million USD) in working capital loans to the Yangzhou Craft Art Group to address funding shortages and support the development of ICH [1] - The loan will be utilized for research and innovation in ICH techniques, talent training, market promotion, and upgrading production equipment [1] Group 2: Talent Development - The initiative includes increased investment in talent cultivation by collaborating with universities and vocational schools to offer training courses in ICH techniques, aiming to attract more young individuals to engage in the preservation of ICH [1] Group 3: Market Promotion - The bank is leveraging its financial resources and channel advantages to help the Yangzhou Craft Art Group expand sales channels and enhance brand awareness [2] - Participation in various ICH exhibitions and sales events is intended to raise public awareness and appreciation of Yangzhou's ICH, fostering cultural identity and pride [2]