小红书：“种草直达”向全行业品牌开放，可一键跳淘宝天猫、京东、拼多多

Core Insights - Xiaohongshu has officially opened its "Grass Direct" advertising external link feature to all brands, allowing direct jumps to Taobao and Tmall, in addition to previously available links to JD and Pinduoduo [1] Group 1: Feature Overview - "Grass Direct" is a commercial tool that connects Xiaohongshu's product recommendations to major e-commerce platforms, enabling users to purchase products directly after viewing recommendations [1] - The feature includes an "advertisement link" added below Xiaohongshu notes, facilitating direct purchases and helping merchants increase sales [1] Group 2: Performance Metrics - Since its pilot launch in May, "Grass Direct" has significantly benefited numerous brands, generating millions to tens of millions in GMV for brands such as Ulike, DearMom, and others [1] - Brands using "Grass Direct" alongside "Grass Advertising" have seen a 76% increase in store visit efficiency compared to using either tool alone [1]