Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-09-05 08:20Core Insights - Baidu's merchant intelligent agent has upgraded from "AI customer service" to a comprehensive "dedicated AI sales team" aimed at enhancing business operations and addressing marketing growth and cost reduction challenges [1][14] - The upgrade features a full-modal role matrix, a marketing-aware conversion chain, and a strong cognitive sales system, providing businesses with a versatile AI sales framework [1][14] Group 1: Full-modal Role Matrix - The AI sales team includes a highly humanized role matrix, allowing businesses to configure different types of "AI sales employees" based on industry characteristics and business needs [1][3] - The text-based intelligent agent operates 24/7, ensuring comprehensive service across the entire conversion chain, currently serving over 20,000 clients [1][2] Group 2: Voice and Digital Human Versions - The voice version, equipped with human-like tones and advanced interaction technology, has reduced phone response times by 24% and has served over 1,000 advertisers [2][11] - The ultra-realistic digital human version acts as a "brand ambassador" and "video salesperson," significantly enhancing user trust and accelerating decision-making [2][11] Group 3: Marketing Conversion Chain - The AI team integrates deeply into the business's operational chain, improving lead effectiveness by an average of 22% and reducing in-store costs by 64% [7][11] - It provides seamless integration into various private domain platforms, generating over 10% additional leads for businesses [7][11] Group 4: Strong Cognitive Sales System - The intelligent agent is powered by Baidu's proprietary intelligent base, utilizing a collaborative architecture to address the complexities of commercial scenarios [9][10] - The system includes a "planning brain" that employs advanced thinking chain technology, simulating human decision-making processes [9][10] Group 5: Industry Impact and Results - The upgraded intelligent agent has shown significant results across various industries, with a travel agency reporting over a 25% increase in follow-up effectiveness and conversion rates [11][14] - A national legal service organization achieved a 22% increase in lead conversion rates and a 56% reduction in effective lead costs by utilizing the digital human lawyer [11][14]