山东文旅消费势头强劲！下半年将推新场景新模式激活市场活力

Group 1 - The core viewpoint of the news is that Shandong Province is implementing a comprehensive policy package to boost the cultural and tourism economy, with significant growth in visitor numbers and tourism revenue in 2023 [1][3] - In the first half of the year, Shandong received 410 million tourists, generating over 500 billion yuan in tourism revenue, both achieving nearly 10% growth [1] - The inbound tourism sector has seen a strong recovery, with both the number of inbound tourists and revenue increasing by over 70% [1] Group 2 - The newly released "Work Plan for Further Expanding Cultural and Tourism Consumption" includes 20 specific measures aimed at enhancing the tourism market in the second half of the year [3] - Key initiatives include the renovation of scenic spots, support for cities to develop core tourist attractions, and the promotion of new tourism products and services [3][4] - The plan emphasizes the integration of transportation and tourism, with new international flight routes and improved customs procedures to enhance the efficiency of inbound travel [3] Group 3 - The development of "nighttime cultural tourism" is highlighted, focusing on local intangible cultural heritage and unique resources to create differentiated experiences [4] - The introduction of digital empowerment in tourism aims to create culturally distinctive digital tourism complexes and explore new business formats such as immersive experiences and esports tourism [4][5] - The "ticket economy" model will be strengthened, offering discounts on scenic area tickets with the purchase of event tickets, and promoting the integration of intangible cultural heritage with tourism [5]