服装年交易额超500亿 天门何以“织”出现象级产业

Core Insights - The clothing e-commerce industry in Tianmen, Hubei, has experienced rapid growth, achieving over 600 million pieces sold and a transaction volume exceeding 50 billion yuan, marking a significant development path for high-quality growth in this sector [1] - Tianmen's e-commerce transaction volume surged from 7 billion yuan in 2021 to 51.3 billion yuan in 2024, with an average annual growth rate of 92% [2] - The local GDP growth rate reached 7.2% in the first half of the year, with the clothing e-commerce sector's online transaction volume surpassing 30 billion yuan, reflecting a year-on-year increase of over 30% [3] Industry Growth and Development - Tianmen's clothing e-commerce industry benefits from a unique advantage of returning talent, as many individuals who previously worked in coastal regions have returned to start businesses, significantly impacting local industry growth [4] - The city has invested 8 billion yuan in building a chemical fiber textile industrial park and 2.36 billion yuan in enhancing cross-border e-commerce infrastructure, alongside implementing 17 specific policies for the textile and clothing industry [4] - The establishment of the "Tianmen Yishang" public brand has promoted high-end and brand-oriented development in the clothing e-commerce sector, with over 25,000 users and 4,000 certified operating entities registered on the supply chain information platform [5] Workforce and Training - To address labor shortages, Tianmen has implemented a "Clothing E-commerce Thousand-Person Training Plan," training nearly 3,000 professionals annually in various fields related to e-commerce [7] - The local workforce in the clothing e-commerce sector has reached 160,000, contributing to the establishment of a comprehensive industrial chain covering weaving, materials, garment processing, e-commerce marketing, and cross-border logistics [7] Economic Impact - The rapid growth of the clothing e-commerce industry has led to a net increase in Tianmen's permanent population, with a 17% rise in birth rates last year, marking the first increase in eight years [6] - The integration of production, urban development, and human resources has created a vibrant economic environment, with significant increases in disposable income and other key economic indicators [7]