Core Viewpoint - The company reported a revenue of 400 million yuan in the first half of 2025, reflecting a year-on-year increase of 3.7%, and a net profit attributable to shareholders of 95.506 million yuan, up 7.4% year-on-year, indicating a faster profit growth compared to revenue due to improved product structure and cost control efficiency [1][1][1] Financial Performance - In the first half of 2025, the overall gross margin was 57.9%, a decrease of 1.5 percentage points year-on-year, primarily due to rising raw material costs [1] - The total expense ratio for the first half of 2025 was 31.4%, down 3.1 percentage points year-on-year, showcasing improved cost management [1] Product Demand and Market Position - Excluding the adverse impact of overseas business, the lens business grew by 5.4% year-on-year in the first half of 2025 [1] - The "PMC Ultra Bright" series, a key product, showed strong performance with a year-on-year increase of 31.8% in the first half of 2025 [1] Strategic Partnerships and Growth Opportunities - The company became the official exclusive optical partner for Xiaomi's AI glasses in the first half of 2025, leveraging its network of over 400 offline partner stores across the country [1] Earnings Forecast and Investment Recommendation - The expected earnings per share (EPS) for 2025-2027 are projected to be 1.01 yuan, 1.15 yuan, and 1.34 yuan, with corresponding price-to-earnings (PE) ratios of 45x, 40x, and 34x respectively [1] - The continuous optimization of product structure and entry into the smart glasses market are expected to drive growth, maintaining a "hold" recommendation [1]