新问界M7预售1小时小订破10万辆！鸿蒙智行小程序一度崩溃，余承东直言“卖爆了，远超预期”

Core Insights - The new AITO M7 has opened for pre-orders, with three versions priced between 288,800 to 349,800 yuan for range-extended models and 328,000 to 369,800 yuan for pure electric models [1] - The pre-order response was overwhelming, with over 20,000 small orders within 10 minutes and surpassing 100,000 in 43 minutes, indicating strong market demand [1] Group 1: Product Performance - The AITO M7 was initially launched in July 2022 but struggled with sales, often selling less than 1,000 units per month [5] - The updated AITO M7, launched on September 12, 2023, features improvements in body structure, chassis materials, suspension, and range, leading to a significant increase in sales [5][6] - In 2024, AITO brand delivered 389,000 vehicles, with the M7 contributing 198,000 units, accounting for over half of total sales [5] Group 2: Market Competition - The AITO M7 faces intense competition in the 250,000 to 350,000 yuan price range from models like Li Auto L6, L7, and Tesla Model Y, as well as new entrants [5][6] - The introduction of the competing R7 model from Hongmeng Zhixing has further divided the market, with R7 achieving significant sales growth in early 2023 [6] Group 3: Pricing Strategy - The new AITO M7's starting price is approximately 40,000 yuan higher than the previous model, reflecting its enhanced product capabilities [7] - Analysts suggest that the price increase is justified due to the improved product features and serves to differentiate it from the R7, while also leaving room for future models like the M6 [7][8] Group 4: Consumer Sentiment - There is a notable increase in consumer interest in the new AITO M7, with sales personnel reporting higher mention rates and potential buyers delaying purchases to wait for the final pricing announcement [7][8]