Core Insights - The new AITO M7 has opened for pre-orders, with three versions available, and has seen overwhelming demand, surpassing 100,000 pre-orders within the first hour [2][6] - The AITO M7's sales performance has fluctuated since its initial launch, with a significant drop in sales observed in 2025 compared to its peak in 2024 [6][7] - The competitive landscape in the 250,000 to 350,000 yuan price range is intensifying, with the AITO M7 facing challenges from rivals like Li Auto and Tesla [6][7][8] Group 1 - The AITO M7 is available in Pro+, Max, and Ultra versions, with pre-sale prices ranging from 288,800 to 369,800 yuan [2] - The pre-order launch caused significant traffic, leading to crashes on Huawei's platforms, indicating strong consumer interest [2] - The AITO M7's design and specifications have been enhanced in the latest model, including a new electric version with a 100 kWh battery and a range exceeding 700 km [7][8] Group 2 - The AITO M7's sales peaked in 2024, contributing 198,000 units to a total of 389,000 vehicles delivered by the brand [6] - In 2025, the AITO M7's sales dropped to 38,033 units in the first seven months, averaging around 5,400 units per month [6][7] - Internal competition from the AITO R7 SUV has also impacted the M7's sales, as the R7 has gained significant traction in the market [7][8] Group 3 - Analysts believe that the price increase for the new AITO M7 is justified due to its improved product features, while also creating a price gap with the AITO R7 [8] - Consumer interest in the new AITO M7 is high, with many potential buyers waiting for the final pricing announcement on September 23 [8] - The competitive environment for SUVs priced between 300,000 and 350,000 yuan remains fierce, but the AITO M7's enhanced product capabilities may help it maintain market relevance [8]
新问界M7预售1小时小订破10万辆！鸿蒙智行小程序一度崩溃 余承东直言“卖爆了 远超预期”
Mei Ri Jing Ji Xin Wen·2025-09-05 09:39