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2026春夏北京时装周9月10日开幕
Bei Jing Ri Bao Ke Hu Duan·2025-09-05 10:34

Core Viewpoint - The 2026 Spring/Summer Beijing Fashion Week will take place from September 10 to 17, featuring over a hundred fashion events under the theme "潮塑新生" (Fashioning New Life), aiming to blend national trends with international influences and traditional elements with innovation [1][3]. Group 1: Event Structure and Highlights - The fashion week will adopt a "main venue + special venues + pop-up venues" format, with the National Convention Center Phase II serving as the main venue for the first time [3]. - The opening night will feature a grand show titled "鎏光" (Luminous) by renowned international designer Guo Pei [3]. - A fashion pop-up show will be held at Shougang Park, coinciding with the China International Fair for Trade in Services, expanding the reach of fashion culture [3]. Group 2: International Collaboration and Cultural Exchange - The event will include "Future Moda China-Italy Fashion Day" at the Longfu Temple venue, showcasing new collections from various Italian fashion brands [3]. - The "Hello, Beijing" cultural exchange night at the Silk Street venue will feature Nigerian designers presenting traditional garments, alongside a fashion show by Chinese designers and international supermodel Ma Yanli [3]. Group 3: Commercial Integration and Consumer Engagement - The fashion week aims to enhance commercial conversion capabilities with the theme "悦享京秋" (Enjoying Autumn in Beijing), collaborating with over 80 commercial complexes in Beijing and Hebei [4]. - The event will align with major activities such as the China Open Tennis Tournament and the Beijing International Music Festival to stimulate consumer spending [4]. - Online, the fashion week will partner with Douyin e-commerce for live streaming events, integrating intangible cultural heritage techniques with top brands and influencers for an immersive shopping experience [4].