“创建可持续商业与品牌”高级别对话会在日内瓦举行

Core Viewpoint - The high-level dialogue on "Creating Sustainable Business and Brands" held in Geneva marks a significant step towards a more sustainable, inclusive, and resilient global economy, with a focus on the vision initiative for sustainable branding launched by 24 Chinese enterprises [1][2]. Group 1: Event Overview - The event was co-hosted by the United Nations Conference on Trade and Development (UNCTAD), the United Nations Sustainable Standards Forum, and the China National Standardization Administration [1]. - High-level representatives from international organizations, including the UN and WTO, attended the event, emphasizing the importance of sustainable branding [1]. Group 2: Initiative Details - The "Creating Sustainable Brand" vision initiative was officially launched, with 24 Chinese companies signing on, including notable firms such as Anta Group, Huaxi Bio, Longi Green Energy, Bosideng, Hengtong Group, Wuliangye, Haier Group, and Chery Automobile [1]. - The initiative aims to promote environmental, social responsibility, and corporate governance principles among enterprises, encouraging collaboration with domestic and international partners [1]. Group 3: International Recognition - UNCTAD Deputy Secretary-General Pedro Manuel Moreno praised the initiative as visionary and a crucial step towards a sustainable global economy [1]. - WTO Deputy Director-General Zhang Xiangchen highlighted that creating sustainable brands is not only a business strategy but also a pathway for economies to engage more deeply in global development [1][2].