扩大文旅消费,山东20条新措施出炉

Group 1 - The core viewpoint of the news is the announcement of a work plan aimed at expanding cultural and tourism consumption in Shandong Province, which includes 20 specific measures across four main areas [1][2] Group 2 - The plan focuses on creating new products, including promotional activities like the "Enjoy Qilu Go Shandong" theme tourism year, and introducing new products such as the "Good Guest Shandong" tourism credit card [1] - It emphasizes the development of new scenarios, such as promoting "nighttime cultural tourism" and innovating "digital empowerment" scenarios to create culturally distinctive digital tourism complexes [1] Group 3 - The initiative also explores new models, including a "ticket economy" linkage model that offers discounts on attractions and accommodations for concert attendees, and the introduction of a special train for concert-goers [2] - Other new models include innovative "heritage activation" experiences and expanding the "venue+" composite model to align with emerging trends in the cultural and tourism market [2]