宝马豪掷百亿欧元推出“新世代”电动车iX3 能否扭转在华颓势？

Core Viewpoint - BMW AG has launched its first model from the new electric vehicle series, the iX3 SUV, to regain its leading position in the automotive engineering sector against Chinese competitors and Tesla [1] Group 1: Product Launch and Features - The iX3 SUV features advanced software systems, ultra-fast charging technology, and a new design style, marking the beginning of BMW's "Neue Klasse" electric vehicle series [1] - The iX3 has a maximum range of 805 kilometers (approximately 500 miles) and can recharge for 372 kilometers of range in just 10 minutes, outperforming Tesla's Model Y, which has a maximum range of 622 kilometers [2] - The starting price of the iX3 will be below 70,000 euros [2] Group 2: Market Context and Strategy - The automotive industry is undergoing significant changes, with rising costs due to tariffs and aggressive competition from Chinese electric vehicle manufacturers in the European market [1] - BMW's sales in China for the BMW and MINI brands have declined by 15% year-on-year, prompting the launch of the "Neue Klasse" series to reverse this trend [2] - BMW is collaborating with Chinese partners like DeepSeek, Huawei, and Alibaba to create models that better meet the needs of Chinese consumers [2] Group 3: Future Plans - The iX3 is just the beginning, as BMW plans to launch a new electric sedan next year and upgrade most of its models with "Neue Klasse" technology within the next two years [2] - BMW has invested over 10 billion euros (approximately 11.7 billion dollars) in new software, battery technology, and factory construction [2][3]