齐鲁车展数字化体验全面升级

Core Insights - The article highlights the innovative digital cultural projects showcased at the 2025 Qilu Autumn Auto Show, particularly focusing on the AI interactive entity "Qiqi," the retro newspaper machine by Qilu Evening News, and the immersive experience brand "YUMO and Dream Talk" [1][2][4] Group 1: AI Interactive Entity "Qiqi" - "Qiqi" serves as a personalized automotive consultant, effectively answering consumer inquiries about vehicle models and recommendations based on user profiles and real-time exhibition data [1] - The AI technology utilized in "Qiqi" enhances consumer engagement by providing detailed and personalized responses, resembling a knowledgeable friend rather than a cold robot [2] Group 2: Retro Newspaper Machine - The retro newspaper machine by Qilu Evening News allows attendees to create personalized commemorative newspapers, integrating smart imaging and real-time scene fusion technologies [3] - This machine offers four different style templates for users to choose from, enhancing the social sharing aspect of the event and increasing its cultural impact [3] Group 3: "YUMO and Dream Talk" Immersive Experience - The "YUMO and Dream Talk" brand created a mixed-reality (MR) amusement park at the auto show, providing an engaging and interactive experience that connects virtual and real-world elements [4] - This immersive experience encourages consumer participation and content creation, further amplifying the digital influence of the auto show and showcasing the potential of mixed-reality technology in modern exhibitions [4]