Group 1 - The tourism market remains vibrant post-summer, driven by trends such as staggered travel, event economy, and immersive experiences, indicating strong consumer upgrade momentum [1] - Popular staggered travel destinations in September include Guizhou, Xinjiang, Sichuan, Hainan, Yunnan, Qinghai, Shanghai, Hunan, Inner Mongolia, and Tianjin, with Hunan showing significant growth due to events [1] - The opening of the "Xiangchao" football league in Changsha led to a 35% year-on-year increase in flight and train bookings, and a 62% increase in five-star hotel reservations, highlighting the impact of sports events on tourism consumption [1] Group 2 - Key trends during the summer included "cooling off trips," immersive cultural experiences, and exploring lesser-known cities, with car rental orders in cities like Huizhou and Qinhuangdao reaching 2-3 times last year's levels [2] - The growth of post-00s tourists is notable, as they are willing to pay for deep experiences and prefer to complete their travel planning through social media [2] - The shift from traditional sightseeing to experiential consumption in the tourism sector is emphasized, with events like "Xiangchao" effectively stimulating local consumption across various sectors [2]
体验游热度攀升 多元业态激发文旅消费新活力
Zhong Guo Jin Rong Xin Xi Wang·2025-09-05 11:20