桃李面包道歉：全是领导的责任

Core Viewpoint - The recent elevator advertisement for the five-nut flavor mooncake by Tao Li Bread has sparked controversy, leading the company to issue an apology and acknowledge the misstep as a leadership failure. The company plans to shift future promotional efforts to younger team members [1][3]. Financial Performance - In the first half of 2024, Tao Li Bread reported a revenue of 5.906 billion yuan from its core products, a decline of 9.58% compared to the previous year [4]. - The mooncake segment generated a revenue of 126 million yuan, down 14.95% year-on-year [4]. - For the first half of 2025, the company achieved a revenue of 2.611 billion yuan, a decrease of 13.55% year-on-year, with a net profit of 204 million yuan, down 29.7% [4]. - The revenue from the bread and pastry category in the first half of 2025 was 2.585 billion yuan, a reduction of 400 million yuan from 2.985 billion yuan in the same period last year [4]. Advertising and Marketing - Tao Li Bread's advertising and promotional expenses for the first half of 2025 amounted to 42.9576 million yuan, representing an increase of over 1 million yuan compared to 30.6013 million yuan in the same period last year, marking a growth of over 40% [4].