金融业进入AI first时代，场景认知将成重要方向

Core Insights - The application of large models in the financial industry is accelerating, transitioning from concept validation to large-scale implementation in business processes, customer service, and organizational structures [1][2] - Experts at the "Zhaoshang Bank Pujiang Digital Financial Ecosystem Conference" discussed the opportunities and challenges of large models, emphasizing the importance of scene cognition and emerging fields like embodied intelligence and emotional value for integrating AI into core financial operations [1] Industry Developments - The rapid development of domestic large models has led to significant changes in the financial sector, with a notable shift from concept validation to practical applications [2] - OpenAI's release of GPT-5 in August has improved foundational model capabilities, although it has not fully met market expectations [2] - The financial industry is witnessing a revolution in efficiency and scale due to the advent of Agent-based AI, which can operate autonomously [2] Challenges and Solutions - Challenges in implementing large models include the need for precise adaptation to financial business logic, better suppression of hallucinations, and ensuring that technology development aligns with business needs [3] - Key strategies for enhancing the effectiveness of large models in solving professional problems include context engineering, enterprise-level knowledge management, and post-training [3] Future Trends - Future applications of generative models are expected to extend beyond digital content into the physical world, requiring models to possess greater adaptability and generalization capabilities [3] - The financial sector anticipates that once safety, trust, and compliance issues are resolved, AI models can be confidently integrated across various business functions [3] Investment Opportunities - Areas such as embodied intelligence, life sciences, industry models, AI agents, and AI hardware are beginning to generate revenue, indicating significant industry potential [4] - Scene cognition is identified as a crucial direction in the AI-first era, with a shift towards proactive AI that can autonomously understand and respond to environments [4] - The banking sector is moving towards personalized financial services, enabling a "thousand faces" approach where each customer receives tailored services [4] Strategic Initiatives - Many banks have launched AI banking strategies, with institutions like WeBank transitioning to AI-native banks and ICBC reporting that AI will replace over 42,000 jobs annually by 2024 [5] - Zhaoshang Bank has adopted an "AI First" philosophy, prioritizing investments in talent, finance, and computing power, with a significant increase in R&D personnel and technology investment [5]