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Core Insights - A case from Henan Shangqiu highlights the risks of partnering with influencers for live commerce, where a merchant faced significant losses due to unfulfilled sales promises and high fees [2] Group 1: Industry Risks - Merchants are often lured by influencers with promises of high sales volumes, leading them to stock large quantities of products without written contracts [2] - Influencers may engage in fraudulent practices such as faking order data during live streams and canceling them afterward, resulting in financial losses for merchants [2] - High return rates are common, with some influencers selling subpar products, leading to return rates as high as 70% [2] Group 2: Merchant Guidelines - Contracts should include strict terms such as "minimum sales guarantee + refund ratio for unmet targets," for example, "50% refund if sales do not reach 60%" [4] - Merchants are advised to verify the influencer's credentials by checking historical sales data and audience demographics on third-party platforms [4] - Caution is advised regarding low placement fees, as fees around 50,000 for influencers with millions of followers may be inflated or misleading [4]