iPX 2025 China出海营销峰会在沪举办

Core Insights - The iPX2025 China Outbound Marketing Summit, hosted by impact.com, gathered over 600 participants to discuss how Chinese brands can reshape growth logic and achieve sustainable business in the context of AI technology and global market changes [1] - Jennifer Zhang, Managing Director of impact.com Greater China, emphasized the importance of "reshaping," steady "growth," and "co-prosperity" with partners as essential strategies for building global competitiveness for Chinese brands [1] Group 1 - The summit highlighted the evolution of Chinese brands over the past two decades, driven by breakthroughs in AI, the rise of high-end manufacturing, and innovations in smart hardware [1] - The underlying logic of this transformation is the partnership model, as contemporary consumers, especially Gen Z and younger generations, initiate their shopping journeys through social circles rather than traditional retail [1] - Community-driven and creator-led partner marketing is becoming a crucial entry point for brands to engage with younger users [1] Group 2 - Brands must proactively expand cooperation models and reshape performance marketing to build a more resilient and sustainable global ecosystem [2] - SAP's CRM cloud solutions expert emphasized that Chinese brands need to deepen their Direct-to-Consumer (DTC) strategy, shifting from transaction-centric to customer interaction-focused approaches [2] - AI-enabled user operations are key to marketing innovation, allowing brands to achieve personalized interactions and enhance customer lifetime value (CLV) through insights and predictive analytics [2] Group 3 - Participants noted a shift in outbound marketing strategies, moving from product-driven approaches to long-term brand establishment [2] - Brands need to focus on differentiated value, refined operations, and continuous user experience to win in the market [2] - Current outbound efforts are not just about product export but also about expressing global ideas and mindsets, requiring brands to integrate local user habits and content ecosystems for effective localization [2]