Soul App联合上海市青少年研究中心发布《2025 Z世代情绪消费报告》

Group 1 - The report highlights the rising trend of "emotional consumption" among the younger generation, particularly focusing on Generation Z, which includes individuals born after 1995 [1][3] - Over 90% of young people recognize the concept of "emotional value," with nearly 80% attributing this value to understanding and response within intimate relationships [3] - More than 60% of young individuals are willing to pay for emotional value, marking a 16.2% increase compared to 2024, indicating a shift in consumer attitudes [3] Group 2 - The average monthly expenditure on emotional consumption among young people is 949 yuan, with 20% identified as "daily active users" of emotional consumption [3] - The shift from "material preference" to "emotional satisfaction" reflects a new approach to addressing feelings of loneliness, stress, and anxiety, reshaping consumption patterns and creating new market opportunities [3] - The report emphasizes the rational development of emotional consumption perspectives among youth and the importance of building diverse emotional support networks for long-term emotional health resilience [3]