新世代BMW iX3全球首发 中国版2026年投产

Core Insights - The new generation BMW iX3 was globally launched on September 5 in Munich, with a China-exclusive version set to be produced domestically in 2026. By 2027, BMW Group plans to introduce over 40 new or upgraded products globally, marking the beginning of a new electric era for the brand [1][2] - The new generation iX3 features a completely new intelligent electronic architecture, introducing three breakthrough technologies: panoramic iDrive, BMW Driving Control Super Brain (Heart of Joy), and large cylindrical batteries [1][2] - The design of the new generation iX3 adopts a "Monolithic" design language, providing a modern interpretation of BMW's classic values, focusing on a future-oriented and timeless style [1][2] Technological Innovations - The iX3's cabin includes four innovative interactive interfaces: 3D head-up display, horizon panoramic display, super-sensitive steering wheel, and super-sensitive central control, with the horizon panoramic display being a first in the industry [2] - The vehicle is equipped with an upgraded sixth-generation electric drive system, featuring a revolutionary large cylindrical battery and a new 800V high-voltage platform, setting benchmarks for range, charging speed, and electric driving enjoyment [2] - The new BMW self-developed "Energy Intelligent Control System" serves as the central control hub, supporting software remote upgrades, while the power system features a unique dual-motor combination that reduces energy loss by 40% and improves overall vehicle efficiency by 20% [2] Customization for China - The China-exclusive version of the new generation iX3 is tailored to meet local consumer demands, with customizations in smart cabin, driving pleasure, driving assistance, and comfort [3] - A new BMW operating system X has been developed specifically for China, integrating local digital ecosystems to enhance user interaction in common scenarios [3] - The BMW Intelligent Personal Assistant has been upgraded, utilizing a custom large language model (LLM) developed in collaboration with Alibaba, enabling human-like communication and complex command understanding [3] - BMW has partnered with local companies like Momenta to develop driving assistance solutions tailored to Chinese road conditions and driving behaviors [3] - Collaborations with top Chinese battery suppliers, including CATL and EVE Energy, have commenced for the trial production of large cylindrical battery packs by the end of 2024 [3]