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“英德红茶,世界高香红茶!”英德红茶全新广告即将上线
Nan Fang Nong Cun Bao·2025-09-05 13:34

Core Viewpoint - The article highlights the promotional efforts and market expansion of Yingde Black Tea, emphasizing its unique qualities and increasing brand value in the tea industry [9][18][28]. Group 1: Advertising and Promotion - Starting from September 6, Yingde Black Tea will launch a new advertisement across multiple channels of Guangdong Radio and Television, running until September 21, with a total of 72 broadcasts planned [9][10][11]. - The promotional strategy includes high-frequency exposure to showcase the unique charm of Yingde Black Tea [11]. - The brand has previously engaged in diverse promotional activities, including advertising in subways and high-speed trains, and has appeared on major platforms like CCTV [14][15]. Group 2: Brand Value and Recognition - Yingde Black Tea has been recognized as "World High Aroma Black Tea" and has a regional public brand value of 5.178 billion yuan, marking an 8.5% increase [28]. - The tea is celebrated for its quality, characterized by "rich, mellow, sweet, and fragrant" attributes, and has been awarded the title "Oriental Golden Beauty" [26][27]. Group 3: Production and Market Expansion - By the end of 2024, the tea plantation area in Yingde is expected to reach 181,600 acres, with an annual production of 18,000 tons of dry tea, achieving a comprehensive output value of 9.045 billion yuan [31][32]. - Yingde Black Tea aims to enhance its industry scale and output value, with expectations to surpass 10 billion yuan in comprehensive output value [33]. - The brand will participate in the 2025 Xinjiang International Tea Culture Expo from September 19-22 to showcase its products and cultural heritage, aiming to expand its market presence [36][37].