山东济南探索“小果子”撬动“大产业” 促农文旅融合发展

Core Viewpoint - Jinan is focusing on enhancing the quality and efficiency of its forestry and fruit industry by launching the "Spring Fruit Fragrance" regional public brand and hosting the first "Spring Fruit Fragrance" Jinan Specialty Fruit Carnival series of activities, aiming to explore new paths for the integration of agriculture, culture, and tourism [1][3]. Group 1: Brand and Economic Impact - The "Spring Fruit Fragrance" brand aims to consolidate regional fruit operators, enhance industry competitiveness, and increase the added value of fruit products, thereby boosting the income of farmers and strengthening rural specialty industries [1][3]. - The city has integrated 130 quality picking parks across 11 districts, offering ten types of seasonal fruit picking experiences, generating direct income of 4.4 billion RMB [3]. - The new agricultural and cultural tourism model has introduced ten "picking+" projects, leading to a total income of 8.1 billion RMB from surrounding areas [3]. Group 2: Sales and Market Expansion - Jinan has established 12 specialty product pavilions and launched 669 products to promote local specialties to the national market, achieving an online retail sales of agricultural products of 36.3 billion RMB in the first half of the year, accounting for 12.1% of Shandong Province [3]. - The city is actively organizing agricultural carnivals and markets to enhance local consumption, with over 80,000 participants and a rural consumption boost of over 13 million RMB [3]. Group 3: Tourism and Product Development - Jinan is encouraging the development of rural tourism products based on local cultural and tourism resources, focusing on unique products like Pingyin roses and Zhangxia apricots [4]. - The city is also developing new business models that integrate "fruit + homestay" and "fruit + cultural creativity," enhancing the added value of the industry [5]. - As of the end of 2024, Jinan's economic forest area is expected to reach 1.143 million acres, with an annual output of 736,000 tons, and has established 276 fruit cooperatives and 457 enterprises and family farms [7].