“媒体+”赋能“百千万工程”，真乡助力斗门农文旅发展迎新机

Core Viewpoint - The "Media+" initiative aims to empower the integration of agriculture, culture, and tourism in Doumen Town, promoting high-quality development and resource collaboration [5][7][49]. Group 1: Event Overview - The "Media+ Empowerment of the 100 Million Project" conference was held in Zhuhai on September 5, focusing on the integration of agriculture, culture, and tourism in Doumen Town [2][4]. - The event was co-hosted by the Doumen Town People's Government, Zhuhai Agricultural Investment Holding Group, and Southern Rural News, gathering nearly 100 local industry businesses [3][4]. Group 2: Objectives and Strategies - The initiative aims to deepen the implementation of the "Media+" concept, integrating various resources to support the high-quality development of Doumen's agricultural and cultural tourism industries [5][7]. - The Doumen Town government has released guidelines to build a market system for agricultural products, focusing on "Media+Culture" and "Media+Life" as two main pathways for integration [10][11]. Group 3: Platform Development - The "Zhenxiang" platform, developed by Southern Rural News, aims to connect urban tourists with rural experiences, offering features like boutique routes, ancient villages, and local cuisine [21][22]. - The platform has attracted 300,000 registered users and over 1,000 businesses, with 100,000 daily users exploring rural offerings, providing significant exposure and sales opportunities for businesses [29][30][32]. Group 4: Support for Local Businesses - The platform offers a first-year commission waiver for successful business entrants, reducing barriers to entry and providing support through traffic allocation, event empowerment, and training [26][27]. - Local business representatives expressed strong interest in the platform, highlighting the potential for promoting traditional products and enhancing cultural experiences for visitors [43][44][46]. Group 5: Future Prospects - The successful hosting of the conference and the promotion of the "Zhenxiang" platform are expected to bring new development opportunities to Doumen's agricultural and cultural tourism sectors [48]. - The "Media+" empowerment is transitioning from concept to practice, becoming a tangible approach to advancing the integration of agriculture, culture, and tourism in rural areas [49].